Tag Archives: Ageing

Why anti-ageing is out in the beauty industry

The term anti-ageing may now be taboo, but the new era of beauty advertising still profits on womens insecurities It is no longer fashionable to be anti-ageing: it has been rebadged as pro-skin, accompanied by ads with pictures of a 41-year-old, a 46-year-old and a 51-year-old (Kerry Washington, Jennifer Garner and Nicole Kidman, so bizarrely flawless that the area between their core features looks like CGI. Or does it just resituate the discomfort back with the consumer? […]

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